ELYSIAN COSMETICS LAUNCHES CONTINUUM FINISHING TREATMENT
SEPTEMBER 26, 2018 (NEW YORK, NY) — Elysian Cosmetics is proud to announce the launch of CONTINUUM Finishing Treatment, a complexion-fortifying final step to any skincare regimen. At the center of the campaign is the promise of a smarter skin solution, brought to life by the company’s commitment to using only premier, scientifically effective resources while remaining free of common skin-compromising agents such as synthetic/natural fragrance, essential oils, parabens, phthalates and more.
CONTINUUM Finishing Treatment is an anti-aging gel cream housed in a cutting-edge airless vessel that immediately softens and blurs the look of fine lines and imperfections while delivering long-term, skin perfecting benefits. The launch comes during a time in the beauty industry where eyes are turned to the indie beauty movement to provide innovation in an oversaturated marketplace, and Elysian founders David Rodrigues and Michael Putman are prepared to step up to the plate.
". . . affluent shoppers aren't automatically gravitating towards whatever product is the most expensive when making their self-care buying decisions."
“Working as makeup artists in New York City, we cater to the most demanding clientele,” says David, the company’s CEO. “For years, Michael and I have had clients begging us for a better alternative to what’s available today in luxury cosmetics. The times are changing and affluent shoppers aren’t automatically gravitating towards whatever product is the most expensive when making their self-care buying decisions. That’s because they’ve come to see through the outrageous and unsubstantiated claims these companies are advertising.”
“They realize that it only takes a quick scan of the ingredients list to find a plethora of irritating agents and to also determine that there isn’t anything sophisticated enough in the formula for their treatment needs,” adds Michael, the brand’s president. “We operate on a very different model: offer clients a product that’s packed with beneficial resources and not an ounce of compromising agents.”
The founding duo strived to ensure that CONTINNUM Finishing Treatment catered to clients of all skin tones, skin types and ages. “Inclusivity is a huge concept that luxury brands have been slow to adopt into their own company culture,” says David. “Luxury, to us, shouldn’t equate to only being accessible to certain demographics. The greatest luxury of all is just being able to be confident in your own skin, as you are, and we believe anyone should be able to experience that.”
ABOUT ELYSIAN COSMETICS
Distinguished by sensorial textures, clinically-active formulations and cutting-edge design/packaging, Elysian Cosmetics is staking its claim as the smarter skin solution within the luxury market. Each Elysian creation is fortified with premier resources from science and nature and free of any skin-compromising agents so every client can experience unmatched confidence in their best skin. For more information, please visit www.elysiancosmetics.com or follow on Instagram @Elysian.NYC.